Step 1: Don't post a job; post the problem the employee will solve.
This is a good way to come at your application/interview. Do whatever research you can to try and determine what the company's main goal is in regard to the position you are applying for. Tailor your experience on your resume accordingly in order to maximize your chances of getting an interview. For example, if your research reveals that the previous occupant of the position lacked organizational skills, make sure you accentuate yours in your experience.
Once you get the interview, this is even easier. Ask the recruiter (or whomever calls to set up the appointment) for some feedback on this. The company will appreciate your desire to be prepared, and it will help you stand apart from others. When you do your interview preparation, you can make sure that you hit as many of these areas of concern as possible.
Step 2: Ask candidates to answer three key behavioral questions.
- What do you know about our business and industry?
- How did you come to learn that what we do is important to our clients?
- What is your favorite aspect of our business, and why?
Step 3: Ask for their LinkedIn profile, Twitter name, and any other online presence that supports their candidacy.
This goes back to my advice on your personal branding. Social media is just as important a job seeking tool as any other these days. Make sure potential employers have something good to see.
and finally,
Make it very clear you do not want a resume or any other materials submitted beyond answering your three questions and providing social profile links.
The importance of this is to act as a reminder to always read the instructions the employer gives. I can't tell you how many people I have seen get thrown right out of the process because they didn't bother to give the employer what they were asking for. Be sure and provide everything they want, and nothing more. Even if it is an accomplishment you are proud of, or you think it gives you an edge. While it might do just that, you won't have the opportunity to get that edge if your inability to follow directions gets you rejected immediately. Save it for when you get the interview!

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